Matt Knutson
Product marketing expertise delivered with gratitude.
As a small or mid-size company, do these challenges sound familiar?
  • How do I better understand the market?
  • What messaging will make my company or product stand out in a crowded market?
  • How do I get traction in the market?
  • Why are sales slowing down?
  • How will AI impact my business?
Chances are, you said yes to all of these.
This is where product marketing is key. Not just any product marketing though. One backed by two decades of experience in crafting positioning, messaging, and go-to-market strategies for small and mid-size companies, driving product adoption and $100M in sales.
How I've helped other tech companies:
  • Doubled sales within 12 months through updated positioning and messaging
  • Increased sales at a startup from $1M to $30M
  • Led acquisition and launch that generated over $10M in new sales within 18 months
  • Drove 12% growth to $48M ARR for SaaS product in one year
  • Increased sales 5x from the creation of editions and targeted marketing
  • Improved win rate by 22% using competitive intelligence
  • Established product marketing functions at two tech companies that delivered proper frameworks for go-to-market strategies
  • Secured prominent placements in multiple analyst reports, including Gartner, IDC, and Forrester
  • Earned product accolades from CNET, PC Magazine, PC World, Law Technology News, and more
Free 30-minute consultation
LinkedIn Recommendations
"Matt is one of the most adaptable Product Marketers I have ever worked with.
A rare skill in this space. His ability to understand the nuances of technical products quickly is unmatched. I have seen this where he took on additional new products in the Commerce and Digital Asset Management space and mastered them quickly. He used this skill to create great narratives and analyst responses.
In addition, Matt is one of the most genuine people I know. A real culture add contributor to any team or organization."
I had the pleasure of working with Matt at Sitecore, and he quickly stood out as one of the kindest and most capable teammates I've worked with. He's deeply knowledgeable in product marketing frameworks, quick to learn, and was an early mover in bringing Al tools to our team to help us work more efficiently.
Matt is clear, composed, and collaborates effortlessly across teams. He's the kind of person who makes complex work feel simple-and any team would be lucky to have him.
"Matt was a consummate professional, displaying exceptional skills in the performance of his product marketing duties. He is a strategic thinker with the ability to also execute at the tactical level.
Collaborating with Matt proved to be exceptionally smooth, because of his profound and vast product marketing expertise."
"I had the pleasure of working with Matt and can confidently say he's one of the most thoughtful and composed product marketers I've ever collaborated with. He brings a rare mix of strategic thinking and calm execution, even under pressure, Matt has a way of grounding a room and helping teams stay focused on what matters most.

What really sets him apart is his storytelling. Matt has a gift for translating complex ideas into clear, compelling narratives that connect with both customers and stakeholders. He doesn't just communicate value, he makes you feel it.

Any team would be lucky to have him on board."
"Apart from being a trailblazing product marketer and overall techie, Matt is also a technology visionary - grasping strategy and big picture, and effectively applying it in transforming businesses, enabling sales and marketing to grow revenue - with collateral, activities, events, thought leadership - you name it.
If you are looking for an experienced and approachable Product Marketer who will always go above and beyond - you found him!"
"It's a privilege when a leader has the fortune of working with a stellar professional and human being, so much so that when an opportunity arises, you gladly welcome them to any of your organizations. Such is the case with Matt. And all of this is delivered by a humble and curious team player who truly focuses on the company's success."
"He always has been able to discern potential impacts of technology adoption before they occur, which indicates an innate ability to gauge the pace and acceptance of new technologies to the general market. He will be a tremendous addition to any company who needs a leader who still is willing to roll up the sleeves and do the detailed work required for success."
"Matt is a top-notch technology product marketer. Matt has a rare combination of skills: an incredible eye for detail as well as the ability to view opportunities strategically. He's smart, talented, and a pleasure to work with."
"I've had the absolute pleasure of working with Matt and he's been amazing in every way. Matt's product knowledge is second to none, and the way he explains things - whether it's a complex concept or just sharing a story - is always so engaging. I could honestly listen to him talk all day!
What's even better is how great he is as a person. He's warm, funny, and incredibly easy to work with. Anyone who gets to work with Matt is seriously lucky!"
"Always the consummate professional, Matt has the keen ability to quickly isolate the right value proposition that drives positive business outcomes for the end-customer. I highly recommend Matt if you seek a dedicated, business-outcome oriented leader."
What I bring to your team
Expertise
20 years of expertise combined with AI insights to deliver impactful strategies.
Clear Communication
Real conversations, targeted messaging, and compelling storytelling.
Strategy and Execution
Ability to see the "big picture" and roll up my sleeves to get the work done.
Collaboration
Ability to communicate with cross-functional teams to share ideas and best practices.
Pricing
Starter
FREE 30-minute consultation. Contact me today!
I'm grateful for the opportunity to share proven expertise to help your company move forward.
Custom
Tailored solutions are designed to provide help in specific areas where you need it most. Flexible engagement options.
Yes, it really is a FREE 30-minute consultation, no strings attached!
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